Estimated reading time: 4.5 mins.

Organising and promoting an event can be difficult at times. Sometimes it seems impossible to get the right crowd to attend.
There is no doubt that event promotion can be very frustrating. You have a great event organised but only a few people turn up. When this happens I have found it’s something very basic that has gone wrong.
Often before you get your message out to your potential audience, your have to at least check off a handful of the basic marketing and promotional items:
Estimated reading time: 4.6 mins.

Of late I have noticed a very disturbing trend. Some designers no longer draw or sketch on paper.
Have we been seduced by the shiny digital world, sure low-res paper prototyping is still popular, but what of sketching.
Not pretty sketching where we aren’t focusing on the heart of the interaction issue, but real sketching where finding the solution is the focus. I’ll discount Inkling sketching as it’s still pen and paper.
We seem to have a collect of designers that just go straight for photoshop, illustrator, Balsamiq or Omnigraffle.
Estimated reading time: 5.1 mins.

Fostering even a moderate level of UX design in any team or project can at times be an impossible task.
Often there are things that we do that can stifle and sometimes even oppose UX techniques we are trying to support.
In a way, it’s as if we are by accident forcing UX people to leave or just warp back into simple pixel pushing designers or worse photoshop operators.