When we do a website makeover are we just plastering over all the old mistakes in the information architecture and usability of the site or are we demolishing it and starting from scratch. If your clients are like mine the latter only partly occurs, it’s usually not down to budget either.
You know the score, people want to retain all of the familiar elements and functionality. Regardless of what the statistics on usage are and often contrary to whether the items are providing a good service for their web site. As expected people have a major case of emotional attachment to their web site. And granted this is valid, it’s “their” site; they need to be emotional about it. I would be worried if they where not.
