It’s happened before, several times now, and it will happen again. We have had Odeo, SlashDot, Kiko and Friendster. A new social networking style site is the darling of the Internet world, the word on the A-listers lips. Then they couldn’t scale, they couldn’t maintain the traffic and interest that they had generated and the people, the users, walk. Whether it’s because of hardware or software issues or just bad business planning is another matter. But the core is they ignored several key business rules for web startups.
