It really makes me laugh that the mainstream media seems to be so far behind what is really happening in the Web Industry and its related communities. Case in point, how long did it take them to realise that Kevin Rose and company at Digg existed, 12 months, report on Second Life , 2 years. And now they have just discover the success story of 37 Signals. Come on give me a break. How long has 37 Signals been going, and only now does Time suddenly realised that its news worthly. Me thinks that maybe the media are a little behind on what is happening, like by about six months.
