Well the ISO standard ISO 13407 – the International Standard for Human Centred Design (gets a new number too! – ISO 9241-210) is being side shuffled it seems. Now it’s a standard for User Experience. Is this a good thing?
What is User Experience, really! Well for me it’s all the aspect of the front end user interaction, the emotional response to use the page, the effective usefulness, the accessibility, the audience’s perception of credibility of the site and the directive of the user towards the site’s goal. Usability (ISO 9241-11: Guidance on Usability) on the other hand is just an narrow aspect of this entire user experience