At BarCampPerth 2.0 stepped up again and presented. This time I wanted to push things a little, well a lot. I didn’t want the standard presentation. What I wanted was something entertaining with a defined takeaway message.

Now I really wanted to focus on an introduction to User Experience. But that can be a very dry and lets be honest, boring topic.

So I opted for a thematic talk following an information journey. The slides are on slideshare. There was a video recorded, so we shall see if it is encoded, if it is, it may give you a better insight than the transcript and slide set.

We all know the goal of any web site is to make the user experience as informative and pleasant as possible. Reduce the frustration factor and all that, close the sale, win the customer.

Well seems Donna Spencer has found a few car sites that are the exception to the rule, particularly the Peugeot site.  In short the sites alienate, and hard to navigate without previous product experience.

Now at first I was under the impression that maybe this site was basically put together by an inexperienced marketing agency that has no idea on how to approach the web at all.