Comments on: Perfect UX Not Required http://manwithnoblog.com/2008/05/04/perfect-ux-not-required/ Gary Barber rants on user experience, information architecture and the web industry. Sun, 27 Jul 2008 01:46:41 +0000 http://wordpress.org/?v=2.5 By: Donna Maurer http://manwithnoblog.com/2008/05/04/perfect-ux-not-required/#comment-7834 Donna Maurer Mon, 05 May 2008 22:21:44 +0000 http://manwithnoblog.com/?p=175#comment-7834 I think there are plenty of times when traditional-thinking businesses would like to drive people into the channels where they are most experienced in making the sale. Any business that has built up many years of perfecting the art of selling wants to retain that. Businesses like Tupperware that specialised in party-plan selling still only provide enough on their website to know they exist - you absolutely have to talk to a person to buy something... I think there are plenty of times when traditional-thinking businesses would like to drive people into the channels where they are most experienced in making the sale. Any business that has built up many years of perfecting the art of selling wants to retain that. Businesses like Tupperware that specialised in party-plan selling still only provide enough on their website to know they exist - you absolutely have to talk to a person to buy something…

]]> By: Simon http://manwithnoblog.com/2008/05/04/perfect-ux-not-required/#comment-7833 Simon Sun, 04 May 2008 17:53:01 +0000 http://manwithnoblog.com/?p=175#comment-7833 I'm not sure I agree with you when it comes to Peugeot. It's more down to arrogance than anything else. It's something you see across many of the car manufacturers websites. In fact, you see it with manufacturers of many products. If they have to explain what each product is, it's almost as if they are admitting that the marketing team has done a bad job. I think there's also a clear lack of external usability testing across these sites. For a good example, see the <a href="http://www.volkswagen.co.uk/#/new" rel="nofollow">VW UK</a> site. Personally, I think there are better ways of creating a feeling of exclusivity without alienating new customers. Take a look at Apple, for example. Surely the masters at doing just that. I’m not sure I agree with you when it comes to Peugeot. It’s more down to arrogance than anything else. It’s something you see across many of the car manufacturers websites. In fact, you see it with manufacturers of many products. If they have to explain what each product is, it’s almost as if they are admitting that the marketing team has done a bad job. I think there’s also a clear lack of external usability testing across these sites. For a good example, see the VW UK site.

Personally, I think there are better ways of creating a feeling of exclusivity without alienating new customers. Take a look at Apple, for example. Surely the masters at doing just that.

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