Web Directions User Experience 2008 continues from the morning after a filling lunch in a packed Melbourne town hall.
Jackie Moyes - Converting Research Data into Business Speak
Use of Core personas, compare design ideas, and feature analysis against the personas requirements. Will they use it.
Use of core case studies, short one page, based on emtographic research
Design is about negotiation process.
Use of feature analysis via competitor analysis. Looking at what the audience want of the features the persona wants via
Design is innovation.
Innovation in the wrong area is a waste of time.
