An Afternoon in Experience


Web Directions UX 2008

Web Directions User Experience 2008 continues from the morning after a filling lunch in a packed Melbourne town hall.

Jackie Moyes – Converting Research Data into Business Speak

Use of Core personas, compare design ideas, and feature analysis against the personas requirements. Will they use it.

Use of core case studies, short one page, based on emtographic research

Design is about negotiation process.

Use of feature analysis via competitor analysis. Looking at what the audience want of the features the persona wants via

Design is innovation.

Innovation in the wrong area is a waste of time.

Use of mental model or concept models to find things that the site doesn’t support and the frequency of use over the scenario.

Use of research card to promote an the creation of an idea to tie in the information and stimulating new ideas.

Design tools should be standalone, digestible but snappy. Having bag of tools is handy for the design process. Big documents are a waste of time, easy to consume without secondary assistance.

Jeremy Yulile – Web Visualisation

Examples of visualisation bring in different media and data communicated in a simple manner with images. Cross linking on visualisations of metaphors.

Glue together maps for visualisation maps – modest maps. Example history of real estate.

Simile project – structure information over time. use of overview to focus views.

Google visualisation API – easy to prototype

Trend Analyzer – triggered a lot of interest in this technology.

Diputy,com – integrate flickr and twitter without using a flash plugin.

Vistualisation with flash and flex using boot strap on the libraries such are flare,

Use rest, xml-rcp

Book: Concepts of visualisation – Edward Tufle

Book: Visualising Data – Ben Fry, “you can see the forest and the trees at the same time”

Organic information design. Structure of activity over geographic activity. Visualisation interaction and massage the data, people are more connected with data is they can interact with it.

Patterns and Types, user experience visualisation should be related to the aspect of the type of activity that is being observed.

Robert Hoekman Jr – The Essential Elements of Great Web Application

Open with a line from the counting crows.

Best web apps are based on psychology and design principles.

People don’t know why we do what we do. We go with what we known, what we have experienced before. There is a lot of different between the hypothetical scenario and the real life behaviours of people.

Understand users, then ignore them.

Sometimes support for web apps are not from massive customer research. These teams are solving the micro activity problem with a focused simple application. Understand users behaviour, then solve the activity problems.

Tree houses and IxD.. huh! over the top refined treehouses!

We don’t really want more than we need, We think we do, but in reality we don’t. Multiple options for features can get in the way.

Build only what is absolutely necessary, focus on building the 80/20 rule. Focus on the activity of the core feature list not the audience requirements.

Eg Senduit… focus on the core activity. This can be applied to even complex systems.

Implementation model follows the system design. We have to relate the ideas and process. So we have to support the users mental model. Eg deleting a file, use of mental model designs.

Help users to understand the interface, lead them, Help them get up to speed.

Things need to easy, People wan to feel right and press the big red button.

Prevent Errors, and handle the rest gracefully. Task flows and applications, stop errors from occurring or bad experience. Allow a high degree of forgiveness.

Design for consistency, maintain meaning, uniformity.

Reduce, reduce, reduce, refine what it left.

Key to good design is clear communication!

And that wraps Web Directions User Experience 2008.

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