I was having a discussion the other day with some fellow web designer friends on the skills that you required to be stay in this field long term.
Sure we all agreed you need to at least have the core design skills, understanding of layout, colour theory, typography and the usual tricks of the trade. The platform that you used to deliver your designs was immaterial, be that Photoshop, Illustrator, Fireworks or the like it didn’t really matter, the end result was what was important. That’s a given.
To succeed really well in this field, we also agreed you really need to be able to code in HTML and CSS, and I don’t mean a little bit, but really well and understand the rendering issues with the different browsers on the market at the time, or at least be able to do this.
Now that was all very well and good for the situation where you are working in a organisation where you only have one role in the production of a web site, that being the design of the user interface visuals.
But what happens if you are working for a smaller firm or are a freelancer. Suddenly you may from time to time take on roles or be asked questions on topics that are frankly totally outside of your abilities. After all you just do the “design” right. Do you just wing it and hope for the best?
If you look at the progression of the web industry until recently it has focused on people with specialised skills. But it has also had a wave effect of supplementary skill flow on over the years.
Things are Changing
If you haven’t noticed it’s a trend, that has been happening for while, people are saying, and rightly too, that designers with just design skills in a few years, no matter how kick arse their designs are going to be a dinosaur of the past in the web industry.
Now I’m not talking about becoming a gun with all these skills and moving away from your love of design. Far from it, but from a career view it does pay to stretch one’s self a little, especially in areas you are not familiar with such as:
Sure if the site is simple you can get away with not doing this, but if there is a good deal of content, you really are going to have to consider the findability of the information. The field of Information Architecture has number of very easy to use techniques that any designer can apply.
General User Experience
I’m often surprised the number of designers that don’t consider a few simple things in the area of user experience. There are again a few basic skills and techniques you can learn in this area that will make your designs a little more user focused, which is a good thing.
Now I don’t expect every designer to become a professional in this area. However even just conducting a few user tests with real users will again change the way you do things and think about design forever. Now be warned this really is a skill you need to sit down and learn. It’s really not something you can just pick up run with.
We all know that we are being asked to add just a few “tricks” to the web site interfaces we build to make them easier to use, Most of the time this involves the use of Javascipt. Maybe it’s time you learn this language and the correct way to use it, or at least one of the many frameworks, like jQuery.
Interactive Interface Design
Sure I know this, you say. But do you really. Are you totally across all the best interface design methods and techniques in an ajaxian, RIA environment. Or are you just churning out the same old stuff. Be honest, we all get stuck in a rut on this one from time to time. Maybe time to have a look at this area.
So you can design fantastic web sites, but how usable are they. Sure you and your team can use them, but can the public, can the target audience. Do you really have a handle on usability throughout the design process or is just something you kind of tack on the end of the design process or leave for the developers.
I’m not suggesting you become a guru on Ruby on Rails or Cold Fusion or even PHP, but maybe you should at least understand a little what those blocks of code in those files on the server are doing. I personally went down this road for about 5 years doing part-time coding in Cold Fusion and a little PHP. Can’t say I’m a gun at them. But at least I can read it and understand it.
Mobile Device Design
Stop ignoring it. It’s not going to go away, you have to start looking at mobile phone design today. Yes right now. If you don’t the wave of opportunity of these cheap web communication devices will be gone. And you will be the design dinosaur.
Harsh reality check, maybe. I know it would be cool to just be able to just do design forever, that would be sweet, eh; but frankly thats not going to happen. Time to refresh those skills I think.
Now once you have gained some new skills, please remember you are still not going to be as good as the specialist doing it day in day out. But hey then they aren’t going to be a gun designer like you either. So if in doubt ask a colleague who is focused on that aspect, don’t try and wing it, that’s for cowboys, you may even learn something new.