It’s a little frustrating and amusing at the same time. Of late I have been reading and talking with a fair few designers who are sprouting on about building and creating user experiences.
Er, No. You have it wrong.
Let’s consider this for a moment, (yes I’m being picky).
Yes that’s right they said they are building, creating the user experience for the web site concerned.
They are so sure of their design abilities that they can state that when the audience arrives at the said site they will have the exact experience they had planned and designed.



