Monthly Archives: December 2010

Not Creating User Experiences

Dec
9
2010

an empty Perth hay st mall on a late night shopping night, with no one around - the perfect experience

It’s a little frustrating and amusing at the same time.  Of late I have been reading and talking with a fair few designers who are sprouting on about building and creating user experiences.

Er, No.   You have it wrong.

Let’s consider this for a moment, (yes I’m being picky).

Yes that’s right they said they are building, creating the user experience for the web site concerned.

They are so sure of their design abilities that they can state that when the audience arrives at the said site they will have the exact experience they had planned and designed.

Dark Labelling

Dec
7
2010

We often talk about dark patterns of user interfaces and how as User Experience practitioners you really should design a world that does no evil and rejects these dark ideals.

But it really doesn’t help when you get situations every day around you. When even the labelling on the food you eat is subject to the similar dirty tricks.

Now I eat a good deal of salmon, I try and get it as fresh as I can, but sadly sometimes that’s only out of a can.  The other day we encountered this issue with Safcol Salmon.

Tips for Dealing with Sponsors

Dec
1
2010

Cakes and Paper

Following on from my previous post on Why  Companies Sponsor, this time I’m looking at some of those often basic things that are forgotten in sponsorship management.

Much of it’s common sense, however you would be surprised the number of times it’s forgotten.

Yes I know a lot of this is  just paperwork and administration, and it can be a drag.  However without it you’re skirting very close to being seen as an amateur  or worse a cowboy, not the professional image you’re really after.