
Organising and promoting an event can be difficult at times. Sometimes it seems impossible to get the right crowd to attend.
There is no doubt that event promotion can be very frustrating. You have a great event organised but only a few people turn up. When this happens I have found it’s something very basic that has gone wrong.
Often before you get your message out to your potential audience, your have to at least check off a handful of the basic marketing and promotional items:

It’s been a while, but you crazy folks in the Canberra have been hammering on for a Port80 of your own, so in conjunction with the UX Australia conference the Australian Web Industry Association (AWIA) is going to be holding one of its famous Port80′s with Free Pizza and maybe Free Beer on Tuesday 25 August.
That’s right go mark it on the calendar right now.

You know when you go to a networking event that is low key with no pressure, just friendly welcoming people that are just their to get to know you – networking that is a casual social affair. No clique snobby groups. The kind of event where you can see strategic partnerships and people finding new opportunities happening all the time. All this in fun relaxed environment with your fellow industry peers.