Organising and promoting an event can be difficult at times. Sometimes it seems impossible to get the right crowd to attend.
There is no doubt that event promotion can be very frustrating. You have a great event organised but only a few people turn up. When this happens I have found it’s something very basic that has gone wrong.
Often before you get your message out to your potential audience, your have to at least check off a handful of the basic marketing and promotional items:
You may have noticed that the output from this blog has slowed over the last ten or so months from at least a post a week to if you’re lucky one post a month. Sorry about that.
I can’t really put my finger on why my blogging output has decreased.
I still like writing, I mayn’t be any good at it, but I do enjoy the process. Writing in this type of format is liberating and can be very creative. Very different from corporate report speak of business .
Still there must be some reasons for this decrease in output:
I was killing time, waiting, doing the Dad’s Taxi thing. While I waited, I was catching up on Twitter, on my phone, plus reading the various articles from my stream.
You know what is becoming a real pain point.
Non responsive designed web sites. The ones that don’t scale well on mobile devices, sadly they are still the norm.
Especially news and information sites.
Why is it the information on these sites being the major selling point and yet it seems to be very hard to access on a mobile device. it’s not like mobile is new.
When was the last time you read about how to apply a certain UX technique in detail. Or read about the failure of a method in particular situation, and the subsequent analysis as to why.
Yes within the web industry we have the zealots, true believers or the like. These are the people who back and promote causes towards best practice, inclusive design, standards adoption to responsive design.
Sure they will talk about their successes and sometimes document them .
Still it’s rare they talk about their failures.
Gary Barber
I’m an independent User Experience Consultant.
I design interfaces, build information architectures, HTML prototypes, run workshops on UX design, do user research and conduct usability & accessibility testing and audits.
I can work within your existing team or as an external consultant on a contract or adhoc basis.
You can contact me via my company, radharc or just email me.
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License.
