Does small business really need online social media. Is it really going to provide those instant benefits that the media and some experts are raving about.
Online Social networkers (or media) is now all the rave. It’s the new kid on the block, the dream that some many people in business are now chasing as the quick fix. Now I have seen this wave of blind business hesteria all before, it’s nothing new.
I don’t know about you but over the last few years I have watched video explode online. It’s a good thing in a way. It has served its purpose, even if it has killed the IRC star. I have nothing against video per say. However sometimes it just isn’t the best medium to present information in.
When you are referred to an article, generally you want to scan over it, determine if it is worth reading, and if it is, then generally you will read the entire article or post. If you are like me then you will even at this stage scan the article and process it very quickly - after all we all have busy lives that we don’t want to clutter them with information that may not be worthwhile.
If you think about it Twitter is a bit of a walled garden, a closed system as Sean Carmody has pointed out. You have to be on Twitter to use Twitter; a little like Facebook or AOL. Maybe what we need to step beyond Twitter into an open message distribution service, this would help with the load issue if nothing else.
Stepping beyond the walled garden will allow services like Twitter to jump the shark and avoid the problems AOL had. They were popular with the early adopters to start with, then the mob got bored and moved on, the shininess and gloss just waned away.
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