You know in accessibility circles we are constantly telling people using drop down CSS menus that when the menus are not visible we shouldn’t be using display:none to achieve this. We all know this one, right. Just to refresh your memory, remember the display:none rule takes an element assigned right out of the picture completely, for anyone using a screen reader the assigned content will just not “exist”.
This is all well and good. Well that depends, maybe there is a case for the use of display:none afterall.
The other day we came across a web site that shows all the things that are wrong with a good deal of e-commerce sites on the web.
A little background, we were looking for education books for our youngest child - so why not look online. You know, from the convenience of our own home and all that. So on the recommendation of a friend we went to a local publishers web site.
This site in question does children and adult education books, judging from the home page I would say that they are focusing on an adult market, from young parents to grandparents.
According to Eric Schaffer in his post Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust – persuasive design is the next big thing.
I don’t know about you, but this is nothing new, For me the User Experience of a web site has always been more than the usability or achieving the sites business goals. Some say that we should be telling a story or translating those magical moments in real life onto web. Now in order to do this I would have thought it was a given that we have to engage with people on an emotion level and build trust. After all a good deal of our experiences are at least tinged with our emotions. We are after all emotional beings.
After a workshop with Andy Budd yesterday and an evening with the WSG, it was time for Web Directions User Experience 2008 conference proper. With a packed out the Melbourne Town Hall with a focused not a the general web process but the user experience.
Andy Budd – Designing the Experience Curve
Initial and end experiences are the ones that are memorable.
Negative experiences stand out more than the positive experiences
We don’t have experiences in a vacuum, they are supplemented by the previous experiences
