The other day we came across a web site that shows all the things that are wrong with a good deal of e-commerce sites on the web.
A little background, we were looking for education books for our youngest child - so why not look online. You know, from the convenience of our own home and all that. So on the recommendation of a friend we went to a local publishers web site.
This site in question does children and adult education books, judging from the home page I would say that they are focusing on an adult market, from young parents to grandparents.
According to Eric Schaffer in his post Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust – persuasive design is the next big thing.
I don’t know about you, but this is nothing new, For me the User Experience of a web site has always been more than the usability or achieving the sites business goals. Some say that we should be telling a story or translating those magical moments in real life onto web. Now in order to do this I would have thought it was a given that we have to engage with people on an emotion level and build trust. After all a good deal of our experiences are at least tinged with our emotions. We are after all emotional beings.
After a workshop with Andy Budd yesterday and an evening with the WSG, it was time for Web Directions User Experience 2008 conference proper. With a packed out the Melbourne Town Hall with a focused not a the general web process but the user experience.
Andy Budd – Designing the Experience Curve
Initial and end experiences are the ones that are memorable.
Negative experiences stand out more than the positive experiences
We don’t have experiences in a vacuum, they are supplemented by the previous experiences
At BarCampPerth 2.0 stepped up again and presented. This time I wanted to push things a little, well a lot. I didn’t want the standard presentation. What I wanted was something entertaining with a defined takeaway message.
Now I really wanted to focus on an introduction to User Experience. But that can be a very dry and lets be honest, boring topic.
So I opted for a thematic talk following an information journey. The slides are on slideshare. There was a video recorded, so we shall see if it is encoded, if it is, it may give you a better insight than the transcript and slide set.
