You have built the perfect web site, the colours invoke the right emotional response, the visual imagery leads customers to the relevant information while allowing the audience to personally relate to the site. The content is ideal for the web, not to much but enough to convince people of the service. The major call to actions are in the right locations, and easy to find. Everything is set, the web site is ready to take on the world!
Still no matter how perfect your site is, if the last step, when they encounter the web form, isn’t streamlined and usable, the rest is a waste of time.
Over the years I have been trying to implement UX design tools and techniques into my day-to-day production cycle. This would be very simple if all my projects where large ones with moderate size teams. However business reality is that this is not often the case. The projects I tend to work on, as an independent user experience consultant, can be with a large team for a limited amount of time, to 8-24 weeks as the sole user experience practitioner on a project.
More often it is the case that the projects are just micro projects for small business. These projects can be anything from 2-3 weeks in length.
This year I was honoured to be given the opportunity to speak at OZ-IA 2009. I will also be speaking at the Edge of the Web 2009 in November for the first time, right after the keynote, talk about pressure!
The following is my initial transcript of my presentation at OZ-IA 2009, The Art of Skywriting – The Demise of the Tag Cloud.
Now it’s not going to be word for word the same as the audio recording, but you’ll get the idea. As usual it’s also available on Slideshare along with all my other presentations, distributed under creative commons license. Soon as I have the audio I will sync it with the slides to make it easier to understand – promise.
Tagged: design patterns, IA, OZIA, ozia09, presentation, ripclouds, tagclouds, tagging, transscript, ui, ux, webdesign
This is the presentation given on Wednesday 24th June 2009 to the Perth Branch of the Silverlight Developer and Designer Network. The slidedeck isn’t going to make much sense without the transcript below. Just be aware of that if you are slide deck with out following with this transcripts.
Let’s ground this a little and get real before we even start.
To often we design web sites and applications with a limited amount of information and specifications as to what is really is required. It’s a fact. Let’s not stand around and pretend otherwise.
Tagged: error messages, forms, presentation, sddn, segmentation, simplification, ucd, ui, user experience, user interfaces, ux
