
I don’t know about you, but I have been to face to face networking events where it’s basically been like pulling teeth to get the people in the room to talk and discuss what they do and the benifits it has for me. There is nothing wrong with the event itself, it’s just some of the attendees don’t know how to network.
Networking doesn’t come easy, you can’t just expect to turn up to an event and it happens, you have to work at it. You have to build the trust and connections with people. You have to get people interested in you and vice-versa.

So the year has been and gone. A decade down. 2009 was a mixed year for me personally and business wise. It was an interesting year overall now I look back on it with hindsight. It was a year for discovering what I really wanted and achieving a few professional goals. However it wasn’t without frustration and disappointment. Time to reflect on it all.

Interestingly recently I had a very bad experience booking some accommodation. Out of anything that bad, can come some good. It seems that sometimes we are just loosing sight of the fact that customer (experience) service is in many cases more important than the products we are selling. So I have put together this quick list of what went wrong and how any business can learn from these mistakes:

Any business needs to present itself in its best possible light to its customers.
With a new customer every aspect of the business is on display, under review constantly as the customer gains the confidence in that business. From the website, initial customer contact to service provision.
We have all done this, be it from the corner shop, a local cafe, a hotel, to ordering things online. It’s pretty much a given isn’t it, the initial user experience is everything. Or is it?
Recently I came across what was a very bad initial customer experience – not that they aren’t that hard to find.