During last week I got to see Jared Spool keynote at IAsummit via a streaming into Second Life. Okay its wasn’t that great, the streaming not the presentation. After reviewing the presentation later. It’s apparent to me that some people maybe missing the point of methodologies.

Jared’s core comments are summed up well by Mia Northrop and Molly from NLC Internet Marketing Blog, basically he proposes that we should be moving away from UCD and start to own up to the point that we haven’t really been practicing it anyway. Thumps up Jared.

It’s a bit of an old question, which is important design or the information, why do we really need web design at all. Well Alex Graham highlights the issue in her continuation of her discussion from the Port80 meeting last week. Frankly I agree. We do need design. From my view coming from the fields of user interaction and information architecture design and information are one in the same.

“Hang on”, you say, “one is content and other is just presentation, they are separate.” Yes, I agree in that aspect they are. But the relationship between them is extremely close, to the point that from a different perspective they are same. Design is information, information is design.

I should have called this “Ten ways to make your web designer pull their hair out“. This is a sister post to my Ten Things Web Designers Forget.

I have a lot of respect for people that have made the jump from the traditional arena of print design and can now honestly work in the area web design. However this is a reminder to the rest of the traditional print industry that is pretending to be web designers. Stop it! You are giving designers generally a bad name.

So let’s start with a few basics you are just not getting:

How many times have you heard this: “Well the site / design / label / content has been done like this on this site, so it must be right, we’ll just copy that!”

We have all encountered it right? The premise that because someone has done it before us that is must be the correct path to take. This assumes a number of predetermine aspects:

• The site in question has the exact same budget, market and audience.
• There has been an extensive use of industry best practice and the application of user centred design principles on the site.