You ever read a blog post from someone on the top of their game, especially in the design arena and think, yeah that’s great, but I work in the real world, clients will laugh at that idea.
Take for example the presentation Jason Santa Maria gave at the recent An Event Apart San Francisco (see Jeremy Keith’s post, which is what I’m going off third hand). Jason suggests that we start making web sites tell a story.
I can see where he is coming from. It’s a good idea, design wise, get the web site to progress and tell the story, via the design aspect alone focusing on the core deliverable.
