Years ago I remember having a lengthy discussion with a veteran public affairs director over the value of sponsorship from both sides of the opportunity.
Too often it seems when seeking sponsorship the money is considered as just a donation. Now companies don’t sponsor anything really from the bottom of their hearts, they will want a return on their investment.
In fact they are going to want a big bang for their bucks. It’s all a matter of ensuring the deal is sweet from both sides.
Like it or not, sponsorship small or large will have strings attached.
Tagged: branding, business, client, customers, marketing, opportunities, pr, promotion, public relations, roi, sponsor, sponsorship
I don’t know about you, but I have been to face to face networking events where it’s basically been like pulling teeth to get the people in the room to talk and discuss what they do and the benifits it has for me. There is nothing wrong with the event itself, it’s just some of the attendees don’t know how to network.
Networking doesn’t come easy, you can’t just expect to turn up to an event and it happens, you have to work at it. You have to build the trust and connections with people. You have to get people interested in you and vice-versa.
