Years ago I remember having a lengthy discussion with a veteran public affairs director over the value of sponsorship from both sides of the opportunity.
Too often it seems when seeking sponsorship the money is considered as just a donation. Now companies don’t sponsor anything really from the bottom of their hearts, they will want a return on their investment.
In fact they are going to want a big bang for their bucks. It’s all a matter of ensuring the deal is sweet from both sides.
Like it or not, sponsorship small or large will have strings attached.
Tagged: branding, business, client, customers, marketing, opportunities, pr, promotion, public relations, roi, sponsor, sponsorship
Now that, WA Web Week is well and truely put to bed, with Edge of the Web, WebJam9 and the WA Web Awards done and dusted; it’s now time to inject some life back into this blog. Yes the posts have been a bit scant of late. Sorry about that, the real world has been getting in the way.
So you have a site that you have lovingly designed coded and integrated into your CMS of choice. You’ve delivered it to the client, perfect. Not a pixel, word or image out of place, following industry best practice. A work of art, electro-prefecto.
