Following on from my previous post on Why Companies Sponsor, this time I’m looking at some of those often basic things that are forgotten in sponsorship management.
Much of it’s common sense, however you would be surprised the number of times it’s forgotten.
Yes I know a lot of this is just paperwork and administration, and it can be a drag. However without it you’re skirting very close to being seen as an amateur or worse a cowboy, not the professional image you’re really after.
Yesterday was Australia Day, a day when we celebrate Australia and it people of many cultures, bringing together the different communities. At the end of the day I was enjoying the warm sun on my back and the moist sand of the beach underfoot, when I got to thinking about how you would bring people together in the Web Industry.
Problem is we tend to see the industry as one solid mass. In reality it’s made up on many disjointed community groups.
Gary Barber
I’m an independent User Experience Consultant.
I design interfaces, build information architectures, prototypes, do UX research and conducting usability & accessibility tests and audits.
I can work within your existing team or as an external consultant on a contract or adhoc basis.
You can contact me via my company, radharc.
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License.
