Interestingly recently I had a very bad experience booking some accommodation. Out of anything that bad, can come some good. It seems that sometimes we are just loosing sight of the fact that customer (experience) service is in many cases more important than the products we are selling. So I have put together this quick list of what went wrong and how any business can learn from these mistakes:
You have the prefect web site, it’s the best experience that your customers can have. Nothing frustrates your users, in fact it’s the opposite, they love your site, it’s a pleasure for them to use your online services.
This is all too common, as more and more businesses start to understand the benefits of embracing a good user experience on their web sites. Which is a good thing, don’t get me wrong.
Gary Barber
I’m an independent User Experience Consultant.
I design interfaces, build information architectures, HTML prototypes, run workshops on UX design, do user research and conduct usability & accessibility testing and audits.
I can work within your existing team or as an external consultant on a contract or adhoc basis.
You can contact me via my company, radharc or just email me.
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License.
