How many times have you heard this: “Well the site / design / label / content has been done like this on this site, so it must be right, we’ll just copy that!”
We have all encountered it right? The premise that because someone has done it before us that is must be the correct path to take. This assumes a number of predetermine aspects:
- The site in question has the exact same budget, market and audience.
- There has been an extensive use of industry best practice and the application of user centred design principles on the site.
