Years ago I remember having a lengthy discussion with a veteran public affairs director over the value of sponsorship from both sides of the opportunity.
Too often it seems when seeking sponsorship the money is considered as just a donation. Now companies don’t sponsor anything really from the bottom of their hearts, they will want a return on their investment.
In fact they are going to want a big bang for their bucks. It’s all a matter of ensuring the deal is sweet from both sides.
Like it or not, sponsorship small or large will have strings attached.
Tagged: branding, business, client, customers, marketing, opportunities, pr, promotion, public relations, roi, sponsor, sponsorship
Where does the the web industry fit in the world. You would think that after 15 plus years that we would have worked that out by now and found our place. But alas this isn’t the case. I still ponder what category should we sit under in a corporate or business structure, let alone what role we should all be.
Something that really frustrates me, is when you go to fill in a survey and they list off the industry types. I’m always very confused where do I put myself, my business. Which one of the categories do I choose.
We all know the goal of any web site is to make the user experience as informative and pleasant as possible. Reduce the frustration factor and all that, close the sale, win the customer.
Well seems Donna Spencer has found a few car sites that are the exception to the rule, particularly the Peugeot site. In short the sites alienate, and hard to navigate without previous product experience.
Now at first I was under the impression that maybe this site was basically put together by an inexperienced marketing agency that has no idea on how to approach the web at all.
