Organising and promoting an event can be difficult at times. Sometimes it seems impossible to get the right crowd to attend.
There is no doubt that event promotion can be very frustrating. You have a great event organised but only a few people turn up. When this happens I have found it’s something very basic that has gone wrong.
Often before you get your message out to your potential audience, your have to at least check off a handful of the basic marketing and promotional items:
You know when you go to a networking event that is low key with no pressure, just friendly welcoming people that are just their to get to know you – networking that is a casual social affair. No clique snobby groups. The kind of event where you can see strategic partnerships and people finding new opportunities happening all the time. All this in fun relaxed environment with your fellow industry peers.
Gary Barber
I’m an independent User Experience Consultant.
I design interfaces, build information architectures, HTML prototypes, run workshops on UX design, do user research and conduct usability & accessibility testing and audits.
I can work within your existing team or as an external consultant on a contract or adhoc basis.
You can contact me via my company, radharc or just email me.
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