According to Eric Schaffer in his post Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust – persuasive design is the next big thing.
I don’t know about you, but this is nothing new, For me the User Experience of a web site has always been more than the usability or achieving the sites business goals. Some say that we should be telling a story or translating those magical moments in real life onto web. Now in order to do this I would have thought it was a given that we have to engage with people on an emotion level and build trust. After all a good deal of our experiences are at least tinged with our emotions. We are after all emotional beings.
