
Where does the the web industry fit in the world. You would think that after 15 plus years that we would have worked that out by now and found our place. But alas this isn’t the case. I still ponder what category should we sit under in a corporate or business structure, let alone what role we should all be.
Something that really frustrates me, is when you go to fill in a survey and they list off the industry types. I’m always very confused where do I put myself, my business. Which one of the categories do I choose.

I was talking to the local UPA Perth chapter (in formation) about aspects of UX visualisation. It was an interesting topic that brought up a good number of discussion points.
One point was on the design process. The way we design. The way that we just don’t allow ourselves time to fail at the design. Or if we do, it is hidden in the back room so we can appear to be “magical design wizards” that produce the perfect product, interface design, IA or the like.
Tagged: clients, design, process, project-52, protosketching, prototyping, sketching, user experience, user interface, ux, ux-design
Been doing an intense amount of hi-fi site design of late. Nothing wrong with that, I enjoy the creativity.
Being challenged to find the design, to produce a professional product within the bounds of the clients specifications. However moving through the process rapidly does allow you to focus on how you achieve your final outcome.
One thing I have learn over the years is to never jump right into photoshop. Regardless as to whether you have used mood boards or not, generally I don’t start the design process in photoshop or the like. I take it back old school, get out the sketch pad and paper. Walk away from the workstation, often outside and go design the site with pencils and paper.