Tag Archives: psychology

Psychology of Colour

Mar
15
2008

colour

The colours present in a user interface can be critical for the success or failure of a web site. When told this people will say “what’s the best colour then.” Well there is no clean cut answer to this one. And from a design view point one has to fall back on “it depends”.

You see colour has a profound effect on our emotions, our well being and psychological response. This is supplemented by the tonal nature of the colours as well and the current environment and lighting you are viewing the site in.