If you work with a client long term or are part of their internal team chances are you will see a number of redesigns of a site.
Over the years I have come to question why we constantly redesign things every few years. It’s usually a change in directional branding, a facelift. As if a website is just a fashion accessory that must be changed as the trend of the season passes by.
Problem is to often I see the same mistakes being made time and time again. The same old issues reoccur, as the central cause; lack of audience conversation and engagement is ignored.
