Any business needs to present itself in its best possible light to its customers.
With a new customer every aspect of the business is on display, under review constantly as the customer gains the confidence in that business. From the website, initial customer contact to service provision.
We have all done this, be it from the corner shop, a local cafe, a hotel, to ordering things online. It’s pretty much a given isn’t it, the initial user experience is everything. Or is it?
Recently I came across what was a very bad initial customer experience – not that they aren’t that hard to find.
