Just like a good design is all about the fine details, so too it is the same for the design of an over all user experience. The critical elements usually come from those small details of the communications and interaction with the audience.
If you start to get these wrong, then people do start to question if you really are that genuine with your UX approach.
Generally people are forgiving, so you can make a few mistakes, just don’t make too many as one day you will wake up and your loyal audience will be gone.
