Lately there has been a resurgence in the discussion over using design for the greater good. From using design principles at the boardroom table, to solving third world problems with better interaction design. Who are we really kidding!
While the concepts are very noble and I can see how it can be done. There really needs to be a dose of reality in all this.
The overriding principle is that we can change the world through design. We do this by influencing everything we design. Such that we are producing high quality products that take into account sustainability, inclusivity and still focus on the business and audiences at hand.


