Tag Archives: ucd

Personas What are They Good For - Absolutely Nothing!

Aug
19
2008

Three Children Eating Icecream from the Boardwalk Sculpture Festival May 4 2008

A while back  Matthew Hodgson had a  glance over the usefulness of personas, I have to agree with what he had to say, they tend to be under used.

I have encountered the odd projects where they has been a distinct undercurrent to just jettison personas altogether. After all what are they good for … absolutely nothing.

Okay before you all start jumping up and down. I’m going to add to Matthew’s persona usage list and hopefully dispel this myth. I’m not going to explain how to build a persona, there are plenty of  books and articles on the web that have covered this.

Retiring a Methodology

Apr
21
2008

IA Summit 2008 in Second Life

During last week I got to see Jared Spool keynote at IAsummit via a streaming into Second Life. Okay its wasn’t that great, the streaming not the presentation. After reviewing the presentation later. It’s apparent to me that some people maybe missing the point of methodologies.

Jared’s core comments are summed up well by Mia Northrop and Molly from NLC Internet Marketing Blog, basically he proposes that we should be moving away from UCD and start to own up to the point that we haven’t really been practicing it anyway. Thumps up Jared.