Listening is one of those skills that no one really talks about, and yet listening is critical to User Research and general business as well.
You have to understand, and in some cases even become emotive, with the users you are listening to. Yes we can all listen to some degree, but the reality is this will not be that thorough, there will be gaps, major things that you will miss or just did not understand completely.
It follows in the field of user experience listening is critical. Without it you just aren’t going to a able to understand the issues your users are telling you, or worse you will miss important information.
