It’s a little frustrating and amusing at the same time. Of late I have been reading and talking with a fair few designers who are sprouting on about building and creating user experiences.
Er, No. You have it wrong.
Let’s consider this for a moment, (yes I’m being picky).
Yes that’s right they said they are building, creating the user experience for the web site concerned.
They are so sure of their design abilities that they can state that when the audience arrives at the said site they will have the exact experience they had planned and designed.
We often talk about dark patterns of user interfaces and how as User Experience practitioners you really should design a world that does no evil and rejects these dark ideals.
But it really doesn’t help when you get situations every day around you. When even the labelling on the food you eat is subject to the similar dirty tricks.
Now I eat a good deal of salmon, I try and get it as fresh as I can, but sadly sometimes that’s only out of a can. The other day we encountered this issue with Safcol Salmon.
There seems to be this idea of late promoting that all you need to design a user experience is a single developmental / design platform. As if this platform is all that is required, the UX nirvana, the ulitmate UX tool.
This is a little like saying that your experience with a cup of coffee is directly reliant on the brand coffee making equipment and tools that where used to brew the cup. With no consideration to given to the farmer, buyer, roaster, and the barista and the like.
