Day One - Sept 25
For another year the web industry from across Australia came together at the Sydney Convention Centre for Web Directions South 2008. Expectations where high could John and Maxine pull together another outstanding conference in the epic Web Directions series.
After a successful AWIA Port80 on the evening before where Clever Starfish, radharc, Free Wireless Australia, and Saasu sponsored drinks, It was in a bleary eye state that we descended upon the Sydney Convention Centre. This year I had a mind to attend topics that I didn’t know about, and stretch myself.
And the race in on, with Web Directions South 2008 a major Australian web event for 2008 looming ever closer on 23-26 September 2008. Web Directions is not like any run of the mill luke warm web conference. For me it’s like the meeting of the tribes.
You get Information Architects, Usability Consultants, Front End Developers, Project Managers and Back End Developers all in the same place, at the same time, talking the same issues, shoulder to shoulder, noobs next to seasoned professionals, it’s like a great big melting pot of ideas. Okay I’m a little bias, having been to WDS 2006, WDS 2007, and WDUX08.
Web Directions User Experience 2008 continues from the morning after a filling lunch in a packed Melbourne town hall.
Jackie Moyes - Converting Research Data into Business Speak
Use of Core personas, compare design ideas, and feature analysis against the personas requirements. Will they use it.
Use of core case studies, short one page, based on emtographic research
Design is about negotiation process.
Use of feature analysis via competitor analysis. Looking at what the audience want of the features the persona wants via
Design is innovation.
Innovation in the wrong area is a waste of time.
