Tag Archives: web+trends

Gov 2.0 or circa 1980

May
28
2008

Fremantle

Lots of talk of late on Government 2.0, good friend Nick Cowie has a blog searching for examples of it, Stephen Collins is trying to rile it up, Matthew Hodgson muses over it and John Allsopp wonders if the future is now for some, there are blog posts all over the shop, lots of conference sessions even.

Now the Federal agency - Australian Communications and Media Authority has released a paper on the top six trends in technology, applications and services trends for the next five to 10 years. Now they suggest that Social Networking Sites (the core of Gov 2.0) :

Don’t Follow the other Guy

Mar
29
2008

Sheep!

How many times have you heard this: “Well the site / design / label / content has been done like this on this site, so it must be right, we’ll just copy that!”

We have all encountered it right? The premise that because someone has done it before us that is must be the correct path to take. This assumes a number of predetermine aspects:

  • The site in question has the exact same budget, market and audience.
  • There has been an extensive use of industry best practice and the application of user centred design principles on the site.